In a groundbreaking move announced at CES 2024, Intel is set to reshape the automotive landscape with its innovative Intel Drives AI Everywhere into Cars.
The company is not only introducing a new family of AI-enhanced software-defined vehicle (SDV) system-on-chips (SoCs) but is also acquiring Silicon Mobility SAS, a leading silicon and software company specializing in SoCs for intelligent electric vehicle (EV) energy management.
The aim is clear: to bring artificial intelligence (AI) everywhere in the automotive market.
Automotive Industry with AI-Enhanced Vehicles : Intel Drives AI Everywhere into Cars
Intel’s Strategic Move: Acquiring Silicon Mobility SAS
Intel’s acquisition of Silicon Mobility SAS marks a strategic step toward enhancing electric vehicle (EV) energy management with AI efficiencies. This move aligns with Intel’s commitment to sustainability and addresses a crucial energy management need in the industry.
Additionally, Silicon Mobility SAS, recognized for purpose-built accelerators and advanced software algorithms, will extend Intel’s reach beyond high-performance computing. This move into intelligent and programmable power devices promises significant gains in vehicle energy efficiency.
Unveiling the AI-Enhanced SDV SoCs
The heart of Intel’s transformative plan lies in the introduction of a new family of AI-enhanced software-defined vehicle SoCs.
These chips integrate artificial intelligence acceleration capabilities derived from Intel’s AI PC roadmap, catering to the most sought-after in-vehicle AI use cases, including driver and passenger monitoring. This development was unveiled during a presentation at CES in Las Vegas on Tuesday, Jan. 9, 2024.
Zeekr Leading the Charge with Intel-Powered GenAI Experience
Geely’s Zeekr brand has become the first original equipment manufacturer (OEM) to adopt Intel’s new family of SDV SoCs. Zeekr aims to revolutionize next-generation vehicles by delivering generative AI-driven living room experiences.
With forward compatibility on Intel systems and the added advantage of Intel AI acceleration, Zeekr can scale and upgrade services seamlessly, meeting the evolving demands of customers.
Industry Standards and Open Platforms
Intel’s commitment to open standards is evident. In collaboration with SAE International, they aim to establish an automotive standard for Vehicle Platform Power Management (J3311). By chairing this committee, Intel seeks to accelerate the adoption of advanced power management concepts. This initiative is aimed at making all electric vehicles more energy-efficient and sustainable.
Moreover, in a groundbreaking initiative, Intel is set to roll out the industry’s inaugural open UCIe-based chiplet platform for SDVs. This innovative approach empowers customers by offering them the flexibility to seamlessly integrate their own chiplets into Intel Automotive products.
Consequently, this strategic move not only fosters a more scalable and software-defined future but also enables OEMs to customize their solutions at a fraction of the cost.
A Glimpse into the Future
Furthermore, Intel’s vision extends beyond the current landscape, with the company currently powering more than 50 million vehicles. The expanded AI-enhanced “whole vehicle” roadmap signifies a move towards a scalable, software-defined, and sustainable future.
In conclusion, Intel’s foray into the automotive market at CES 2024 is nothing short of revolutionary. From acquiring Silicon Mobility SAS to unveiling the AI-enhanced SDV SoCs and establishing industry standards, Intel is driving the integration of AI into every aspect of the automotive experience.
The partnership with Zeekr and the commitment to open platforms further solidify Intel’s position as a trailblazer in shaping the future of intelligent, connected vehicles.
P.S. Don’t forget to check out the original press release from Intel for all the juicy details: https://www.intc.com/news-events/press-releases/detail/1668/intel-drives-ai-everywhere-into-automotive-market-at
